Embedded Files
Beaver Illustration, Logo Mark Improvement, Typographic Mark
River Ready Beaver
High-resolution digital vector illustration.
A beaver dressed in the correct gear to show children and their parents as an explanation of what it means to be “River Ready.”
The illustration helps share river safety with youth and their parents in the Yampa Valley in a clear, approachable, and memorable way.
Format & Usage
One illustration, multiple production needs
I prepared four versions of the beaver illustration so it stays legible across different backgrounds and production methods. This makes the artwork easy to use for stickers, coloring pages, web graphics, print materials, and apparel.
Outline:
Light backgrounds
Office print / coloring
Solid:
Dark backgrounds
Limited-color production
Full Color:
Dark, controlled backgrounds only
Full Color + Outline:
Light or complex backgrounds
Logo Scalability Improvement
Before & After. The difference is visual.
Simplified shapes, strengthened line weights, improved contrast. Typography adjusted for legibility. The updated mark keeps the river landscape identity while performing better on stickers, signage, digital screens, and merchandise.
BEFORE
AFTER
Typographic Mark
A hand-drawn wordmark for the river community
A custom typographic mark designed as a flexible standalone asset for stickers, apparel, and campaign materials, it pairs organic letterforms with strong readability across digital and print.
Brand Guide
A consistent identity for river safety education
These materials help Friends of the Yampa teach youth river safety consistently across print and digital channels, supporting the mission to protect and enhance the environmental and recreational integrity of the Yampa River.
Google Sites
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