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An identity built from an existing idea.
Visual Identity · Logo · Art Direction · Brand Applications
The Idea
W Dobrej Formie — literally “in good form” — is a ceramics studio where everyday objects are given a distinctive, human character.
The identity translates this idea into a playful custom wordmark inspired by the soft, imperfect shapes of handmade ceramics. Rounded forms, organic proportions, and subtle irregularities create a visual language that feels tactile, approachable, and unmistakably handmade.
Wordmark (logotype)
The wordmark is the heart of the identity.
Its inflated, connected letterforms echo the shapes of clay as it is formed by hand. Rather than aiming for perfect geometry, the lettering embraces softness, movement, and subtle irregularity, giving the logo the same sense of personality and tactile charm found in the studio’s objects.
Visual language
The identity combines generous space with tactile imagery, allowing the ceramics and the wordmark to become the main visual elements. The result is calm and contemporary, while retaining the warmth of something made by hand.
In application
From an embossed mark on a handmade cup to a simple printed card, every touchpoint keeps the same balance between simplicity and character.
T-shirt
The custom wordmark takes on a more playful, tactile character when applied to the T-shirt. Its oversized form becomes a bold graphic element, while the soft palette keeps the piece understated and wearable. The result feels like a natural extension of the studio’s visual language, simple, distinctive, and made with character.
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